The business equivalent of a world war is happening right now. This pandemic is the fastest destroyer of business and jobs we have ever seen. In just four weeks, 22 million people in the U.S. have become newly unemployed. Imagine every California employee losing their job in one month.
Biologically, success is living. While living isn’t the measure of success in business, a company dying certainly is a failure. Companies are walking a tightrope between life and death right now, and many more perish each day that current business conditions continue. But as business owners, we can’t and won’t let down our customers, investors or colleagues.
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